PwC’s annual global CEO survey summary

PwCs annual global CEO survey

PwCs annual global CEO survey

The annual global CEO survey, according to PwC, aims to inform and stimulate the debate on how businesses are facing today’s challenges.

The survey includes 1330 interviews in 68 countries and across a range of industries.

According to the survey, chief executives were gloomier regarding their own growth estimates than they had ever been in the past three years.

  • When asked “how confident you are about the company’s prospects for revenue growth over the next 12 months” only 36% of all CEO’s answered they feel very confident, compared to 40% last year.
  • When answering “what are CEO’s top three investment priorities over the next 12 months”, approximately 50% of all CEO’s chose “growing their customer base and improving operational effectiveness” while 30%-38% percent thought they should focus on Research and Development, innovation and enhancing customer service.
  • The chairman of PwC said “Given the high levels of concern among CEO’s about issues such as over-regulation, government debt and capital market instability, it is no surprise that CEO confidence has declined in the last 12 months”.
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